in India is all about.

 

There is no definite answer for your query. we hope that these answersare helpful and give a general sense of what television

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A lot of the time, it's difficult to find a specific answer to your question, so we've listed some "broad" definitions below. We've also linked you to some more 

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in-depth articles on individual types of media that might be more useful for your specific need.From: Television Wikipedia

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Television in India is a major industry, with the country having 38 million television sets as of 2009.The first TV sets were produced by the American company RCA, but the first commercial television broadcast was only in 1960.

 

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The Indian National Television network is an autonomous public service broadcaster under the Ministry of Information and Broadcasting. 

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The main medium of television broadcasting in India is English. The Hindi-language news channels such as DD News are also common. All national channels are broadcast on analog terrestrial TV channels and local cable networks.

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 In addition to its terrestrial broadcasting, Doordarshan also broadcasts content online and via satellite on its website dni.gov.in . The country has also a large film industry and many private TV channels, as well as cable and satellite networks.

 

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There is a set of state-funded national television channels to address regional concerns and provide educational content in regional languages.

 

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 The national networks are Doordarshan, which covers the entire country except the Andaman & Nicobar Islands; DD National, covering only Delhi, Rajasthan and Tamil Nadu; Udaya TV, covering Karnataka & Andhra Pradesh; Suvarna/Hari OmTV covering Madhya Pradesh & Chhattisgarh respectively. All these channels have state-owned terrestrial transmitters.

 

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From: The Hindu Business Line (India's premier business news magazine)The growth in the number of TV householdsto nearly 19 million from seven million between 1994 and 2004 is a clear indication that television has emerged as a major tool in reaching out to the consumers.

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 With the Indian economy growing at a rapid rate, there is an increasing demand for new products, especially those related to consumer durables. Television advertising offers an effective vehicle for reaching out to the consumer with information on new products and services. Television advertising can be effective if it is used as an adjunct to other media and as part of a well-planned multi-media campaign.

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From: The Hindu Business Line (India's premier business news magazine)The basic objective of television advertising is to create brand awareness. Advertisements help create brand names, build a following for brands and give them credibility. 

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Advertising on TV helps to reach out to the target audience in a cost-effective manner. Television has gained acceptance as an important mode of communication in recent years. Viewers respond positively to television advertisements because they can see the product, hear the sound and catch glimpses of the lifestyle associated with it. TV advertising also provides some measure of entertainment value along with persuasive elements — this helps viewers remember commercials more vividly than print advertisements.

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From: The Hindu Business Line (India's premier business news magazine)Owing to the widespread penetration of television sets, advertisers can now run live commercials on prime-time shows. They can also place infomercials throughout the day on news channels and some pre-recorded ones in prime time and weekends. 

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In this respect, digital cable is an important medium for television advertising as it allows programming to be packed with digital interactive elementsFrom: The Hindu Business Line (India's premier business news magazine)TV is a very useful medium for product promotion as it reaches a large group of consumers directly.

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